The “Language of Conservation” is a memo that contains recommendations for communicating effectively to build support for conservation, and is based on a representative national survey of American voters commissioned by The Nature Conservancy in 2012 and conducted by a bi-partisan research team: Democratic polling firm Fairbank, Maslin, Maullin, Metz & Associates and Republican polling firm Public Opinion Strategies. This memo seeks to provide language and messaging recommendations in a list of easy-to-follow, broad “rules” for communication. Some of these rules reinforce long-standing communication guidelines that have been tracked over time, while others were tested to reflect today’s changed political and economic context.